One of the most talked-about topics in the beauty world is undoubtedly the skin and its reaction, long-term and short-term, to sun exposure.

We have all come to understand, some sooner than others, that prolonged sun exposure is never a good idea.
Okay, who doesn't like that golden glow and tan lines in summer?

However, the step between a "sun-kissed" effect and "I put on tanning oil beforehand" is very short indeed.

What are the consequences of incorrect or excessive sun exposure?

Firstly, tanning is nothing more than a protective response from the skin.

For this reason, if the skin becomes too red and we constantly get sunburned, it means that our "tanning routine" is not entirely correct.

The consequences? Apart from sunstroke symptoms, above all, permanent damage, such as blemished skin and an incredible and irreversible acceleration towards the formation of new wrinkles, not to mention even more serious damage such as melanoma.

All of this is to make you think about a couple of things we often take for granted:

Am I exposing myself to UVA and UVB rays and the sun in a correct and healthy way?

Another thing: if I'm not able to sunbathe correctly, will I be able to take care of my children's skin? Or my grandchildren's?

Here's where panic immediately sets in and an alarm bell rings.

Don't worry, we are here precisely to help and guide you in the conscious choice of products specifically formulated and designed for children's skin.

1 - forget the typical "white T-shirt" and hat worn by children playing at the water's edge. These two clichés will not protect the skin. They will certainly help, but here reinforcements are needed!

2 - product selection: there are billions of brands on the market offering SPF 50+ protection, but be aware that adult protection is not the same as for children. In fact, on the market there are sunscreen lines for adults and sunscreen lines for children.

Here we come to the key topic of our article: sunscreens for children.

As you may have noticed, in our product marketplace there are selected products from all over the world with various characteristics, such as proven cosmetic efficacy, components, etc.

But among all these brands, there's one that is particularly close to our hearts: ABiCì Kids.

Why ABiCì? When you're little, one of the first things you learn is the ABCs, just like at school.

We have studied and selected the best natural and nourishing ingredients to create, at the University of Cosmetology in Siena, a brand completely dedicated to them, to convey to children the value and importance of the "ABC" of caring for their skin.

Among all the products in the range, we have also formulated the part concerning sunscreens and protective creams, to protect the skin of children in the park, in the garden, on the beach, by the pool, in the mountains... on any occasion!

- Sun Milk for Face & Body SPF 50: Its light, fast-absorbing texture leaves the skin nourished, soft, and protected.
It is a specific broad-spectrum UVB/UVA sun formula. Enriched with a phytocomplex with soothing, anti-redness, and antioxidant action (Physalis, Porphyra, and Carrot extract) and a pool of eutrophic and nourishing oils and butters (Shea, Cupuaçu, Carnauba, and Coffee) that prevents and counteracts the damaging effects of the sun on children's delicate skin.

FUNCTIONAL VEGETABLE ACTIVES:

• Shea Butter
• Cupuaçu Butter
• Carnauba Wax
• Carrot Extract
• Physalis Extract
• Coffee Oil
• Porphyra Extract

- Sun Milk SPF 25 - Family 150 ml:

Sun cream with a light, fast-absorbing texture, leaves the skin nourished, soft, and protected. It is an SPF 25 broad-spectrum UVB/UVA sun formula, ideal for the skin of the whole family.

We started from the formulation of Abici Kids Sun Milk SPF 50 to create a delicate SPF 25 protection, with nourishing ingredients ideal for the body and for already tanned facial skin of the whole family. We decided to extend our Abici philosophy to the concept of Family and thus succeeded in creating a sunscreen with natural filters and boosters, keeping chemical filters well below the allowed limits, and managing to obtain a silky texture and an inimitable fragrance.

- Protective Hair Oil with sun filter 100 ml:

A BLEND OF PUREST VEGETABLE OILS ENRICHED WITH CARROT EXTRACT AND SUN FILTER TO PROTECT CHILDREN'S DELICATE HAIR

Use the spray during prolonged sun exposure and swimming in the sea and pool.

It is a restorative pack that prevents dryness, brittleness, and the formation of split ends. Its nourishing power helps protect hair from sun, salt, and chlorine and gives it shine, softness, and silkiness.

Now do you think a little more about your child's skin? And about yours?

www.abicikids.it